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The Best of Don Rickles


Evolution of the Generic Brand

Several years back, I remember the “generic” branding of cereal. I would make the early morning shuffle to the pantry and pull down a box of “Corn Flakes”. My enthusiasm, while not great at 6am, was much diminished after looking at this breakfast choice. An off white box with army font staring at you in black print, and the mouthwatering

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Food Packaging Reflects an Image

You pick up a can of Sam’s Choice Cola and you can’t help think that it will not taste very well. Is it the name, the can or the fact that you can buy about 4 cases for around $3? Yesterday I bought Athenos Hummus Original Flavor. Green ring on the lid with creamy hummus image. I also had to

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